Print advertising is important as ever and should be part of your overall strategy and budget.
Because people are still reading. Despite the perception that the under-30 crowd is leaving newspapers and their websites behind for other digital news outlets, studies are finding that the newspaper is still a vital source of information for the millennials. Some 56 percent of those ages 18-34 read newspapers, in print or online, during the course of an average week.
See the numbers for yourself in this great infographic from the Newspaper Association of America.